I was first introduced to the concept of the "Value Ladder" from a mentor and friend, Russell Brunson.
At one of his private mastermind meetings, I was struck with a vision that hit me like a ton of bricks...
...there's TWO sides to a value ladder, and without filling in both sides, you're doing it wrong.
I sketched out my thought as best I could in front of the group of multi-millionaires.
I looked up, and they were applauding.
Inside the Value Ladder Challenge, I'll show you exactly how a perfect value ladder looks, and how to fill yours in the right way. This is worth millions to you and your business, over time!